Devil Made Me Do It

Robert Maya was back at it again this summer, showing us that the tried, tested and true craft of the director/cameraman is an art form that, like wine, gets better through the years.

He was hard at work this summer, long before the leaves were in full bloom.  It all began on the desks of Juniper Park where the creative team came up with a new and brilliant campaign for Frito Lays newest headliner: a Biodegradable SunChips® bag.  The vision was to film the bag, in a time lapsed fashion, decomposing into the earth.

Over the course of 14 weeks, Robert and a tech savvy crew photographed the bag with Canon D5’s as it decomposed, making them slaves to their computers as they were constantly on top of each and every photo that was being taking to assure accuracy.  Then, to capture a beautiful landscape time lapse sequence, the gang flew to Northern Florida with the Red Camera in tow.  With this, Robert was able to create the finale of a picture perfect vista as well as the tempo for the entire spot.

Upon completion, the spot finally aired to the masses online first, on National Geographic’s website, then followed by its television debut on Earth Day during American Idol.  It hit YouTube^TM with a vengeance, causing much chatter for the product with almost a million hits to date.

Shortly after, Robert ventured up to Toronto for a four day shoot for Clublink, covering some of the most lavish golf courses Ontario has to offer.  From Glencairn to Rocky Crest, Robert captured the courses in frames that would make any golfer want to jump out of their chair, and on to the greens.

By combining motion picture filming with the newer HD technology, Robert mastered each frame shot, taking the eyes on a new experience.  No detail was left attended, but given 100% attention by a veteran of the craft of film making.  Robert used the latest in aerial photography with Cineflex aerial mounts for the helicopter for some breathtaking bird’s eye views, both panoramic and extreme tights, producing the steadiest and smoothest takes.

To add to the spots was the use of the Phantom® camera.  Robert used it in a way to not only achieve a spectacular frame of film, but also to deconstruct what every golfer is obsessed with: that perfect swing, leading into that perfect follow through that drives the ball into the air.

CLUBLINK

Robert was able to capture the essence of golfing for the avid golfer that aired throughout the 2009 Canadian Open that was held this year at one of the golf courses he made beautiful in pictures by his craftsmanship, Glen Abbey.